The clinically proven active ingredients in Hydr8 Body will hydrate skin where other creams simply cannot. This is because in dry air, moisture from regular creams just evaporates in minutes following application. However, Hydr8 Body acts like an active moisture-magnet - actually binding water to skin cells keeping the moisture locked in and your skin feeling soft and supple. Hydr8 Body locks water into the skin by connecting microscopic 'water-sponge molecules' to skin binding sites rather than just temporarily dampening cells, as ordinary moisturisers do. Unlike other moisture balance products, Hydr8 Body does not have a brief moisturising effect and does not inhibit the synthesis of lipid forming enzymes. In fact, Hydr8 Body actives are so effective, the binding is only released by the natural shedding of skin cells and not merely by washing. Moisture Magnet's capacity for long-lasting moisture binding and retention makes Hydr8 Body effective in dry air under low relative humidities.