Hope's Relief Soap Free Cleansing Bar pH 5.5 (same as the skin) will not strip natural oils and moisture from the skin or damage the delicate skin barrier. Commercial soaps are often highly alkaline and contain ingredients that leave skin feeling dry, tight and irritated. The soap free bar provides effective skin cleansing combined with moisturisers to help soothe itchy dry skin. Ideal for sensitive skin and skin prone to Eczema, Psoriasis and Dermatitis. This no nasties formula is suitable for babies to adults.