We love babies. And we understand how important it is for you to gently cleanse your baby's soft, sensitive skin, and keep it healthy. That's why we have improved our Johnson's baby skincare wipes to gently cleanse and offer extra protection for your baby's skin from the very first days. These cotton soft wipes are embossed with our Clinically Proven Mild formula of rich non irritating moisturising agents ideal for sensitive, newborn skin. Each wipe works to gently but effectively clean baby's delicate skin, before leaving a protective moisturising layer, which starts to replenish skin immediately. Regular nappy changes using Johnson's baby skincare wipes will help to protect against nappy rash. Fragrance Free. Hypoallergenic. 100% Soap & Alcohol Free. Dermatologist Tested. Mums Trust Johnson's. Always Mild & Gentle.