Made from Xylitol, a natural substance from the birch tree, Snappy Jaws fights acid-producing bacteria which cause tooth decay and gum disease. Xylitol is a sweetener used in many oral hygiene products, including toothpaste. It is a natural sugar substitute, that is a nonfermentable sugar alcohol. Xylitol prevents cavities by starving bacteria, remineralising tooth enamal, reducing plaque, and increasing the flow of saliva in the mouth. No sugar No Fluoride SLS Free Only natural ingredients Active Ingredient: Xylitol (from birch tree). Other Ingredients: Calcium hydrogen phosphate, water, sorbitol (from berries), glycerine, hydrated silica, lauryl glucoside (from palm), natural flavour, hydrogenated castor oil, vegetable gum, citric acid, potassium sorbate, peppermint oil, natural colour.