American Crew Grooming Cream is created from aloe vera to give your straight hair a sleek look and soften curly or wavy hair. It also provides greater hold and keeps your hairstyle intact. *Benefits* * Holds hair firmly and leaves a high shine
* Softening and moisturising the hair
* Conditions hair and prevents moisture loss
* Contains antioxidant properties that protect hair damage from the sun
*Application* * Scoop a small amount of American Crew Grooming Cream onto your palms.
* Rub into damp or dry hair, starting from above your hairline.
* Work it back towards the back of your neck.
* To make sure it is distributed throughout the hair, rub in up and down motions.