What it is:
A collection of Everlasting Liquid Lipsticks to benefit Farm Sanctuary, an organization committed to ending farm animal cruelty.
What it does:
Kat Von D created these four super-special lipsticks to benefit a cause that is extremely close to her heart—animal advocacy and compassionate vegan living. As a devoted volunteer and supporter, Kat has partnered with Farm Sanctuary, a nonprofit organization that rescues, rehabilitates, and provides refuge for factory farm animals. For every lipstick in this collection sold, 20 percent of the retail price will go directly to Farm Sanctuary to support their mission.
Each creamy, colour-rich shade was named after a Farm Sanctuary animal. Bruno is a cow that Farm Sanctuary rehabilitated after he fell out of a speeding truck. Julia is a pig who was rescued from abuse at a factory farm. Hilda the sheep was the very first animal to arrive at Farm Sanctuary. Thumbelina the chicken was saved from a trucking crate that tumbled onto the highway during transit.
Everlasting Liquid Lipstick gives you long-lasting wear and high-pigment colour. Its creamy, colour-rich formula glides onto lips like a gloss and dries to a true matte finish. The next-generation formula is infused with natural comfort-enhancing ingredients, including vitamin E and sunflower seed wax so you can rock everlasting matte colour that keeps lips feeling comfortable.
What else you need to know:
This product is formulated without parabens. As a lifelong animal advocate, Kat makes sure all of her products are cruelty-free and never tested on animals. Everlasting Liquid Lipstick is completely free of animal-derived ingredients.